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Singapore Personal Access or SingPass is a gateway to hundreds of digital services offered by more than 60 government agencies, enabling users to only have to remember one password when connecting and transacting with the Government.
For this identity system, I gathered baseline information, as well as market and usability research. The goal was to create an identity that can resonate well with the general public, especially Singaporeans and PRs. Being a government intended system, the logo uses colors and typestyle that can easily connected to the board.
CorpPass is a corporate digital identity for businesses and other entities to transact with Government agencies online. Implementing the identity system for Corpass, the messaging concept is to be easily recognized as part of the overall security managed by the Government Technology Agency.
In addition, we were tasked with the overall campaign for SingPass 2FA. Using graphics and infographics to convey the messages across several media such as newspaper advertisements, banners, social media exposure, etc.
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